On March 18, SUNY Korea welcomed Asela Huh, a Stony Brook University alumna, for a special seminar titled “Luxury Brands & Art.” With over 33 years of experience at CHANEL Korea, Huh shared insights on leadership, branding, and the evolving meaning of luxury.
Reflecting on her career as a Former General Manager of Fashion, Watches & Fine Jewelry at CHANEL Korea, Huh emphasized that success in the luxury industry is not defined solely by profit, but by relationships, trust, and creativity. “Business is always about people connecting with people,” she noted, highlighting the importance of human connection in any field. She outlined five key qualities of effective leadership: being bold, adaptable, creative, self-aware, and relationship-driven. Drawing from her own experience, Huh encouraged students to take initiative, embrace change, and learn from failure.
The seminar also explored how luxury has shifted from material value to emotional experience. According to Huh, modern consumers seek meaning, identity, and connection through brands, making storytelling and cultural engagement more important than ever. During the Q&A session, students engaged in discussions on career development, resilience, and balancing creativity with market demands. Huh advised aspiring designers to stay true to their vision while also understanding their audience.
Her visit also highlighted SUNY Korea’s unique academic environment, where students from diverse programs, including Fashion Institute of Technology (FIT) and Stony Brook University (SBU), come together. The seminar reflected how this collaboration fosters the exchange of ideas across disciplines, bridging fashion, business, and global perspectives.
Concluding her talk, she reminded students that leadership, regardless of industry, ultimately comes down to people. Her visit left a lasting impression, offering both inspiration and practical guidance for future professionals.
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